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20+ digital freaks

Amsterdam based

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VOOR ROOKVRIJ

Branding

Campaign

Corporate

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A new generation. A smoke-free future. De Rookvrije Generatie is a movement working towards a Netherlands where every child grows up smoke-free. Without smoke around them or the temptation to start. A clear ambition that deserves a recognisable identity. We created a visual identity that brings this positive message to life, uniting people around one shared goal: making smoke-free the norm.

[ credits ]

Social

Home agency

Strategy

Blend

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Visual identity design for the VOOR ROOKVRIJ smoke-free generation campaign

VOOR ROOKVRIJ campaign visual in portrait format

VOOR ROOKVRIJ campaign design applied to a portrait-format layout

VOOR ROOKVRIJ campaign design, landscape application

[ Related work ]

View all work ( + )

[ we are lama lama ]

A creative digital agency that goes all in or not at all.

We craft brands, products and experiences that hit harder, work smarter and connect deeper. With heart, with craft, and with a team that’s all in or not at all.

[ Who we are ]

Small team.
Big energy.
No fluff.

[ Who we are ]

Designers, coders, thinkers, projectmanagers and makers. Pixel‑perfect and people-first. Serious about work, not about ourselves.

LamaLama_copyright Jurre RompaE71A0454 1

What we do

[ branding ]

Brand identity

Logo design

Campaign

Motion design

Photo direction

Video direction

3D

[ digital ]

Digital strategy

Content UI/UX

Design

Art direction

Digital design

Visual design

Motion

Creative Front-end development

Backend development

Hosting

E-commerce

[ marketing ]

Growth strategy

B2B lead generation

Paid media

Inbound marketing

Content activation

Email nurturing

Lead scoring

SEO & organic growth

AI optimization

[ Our vibe ]

Rock 'n roll minds with warm hearts

Feels more like a band than a business. We play hard, work harder, and give a shit. Call it culture. We call it Tuesday.

[ core value 01 ]

Think wild
craft sharp

Creativity needs space to roam and sharp minds to shape it. We go big, weird and bold, before going surgical. It’s freedom with focus. We chase fresh ideas and bring them to life with precision. Expect the unexpected.

[ core value 02 ]

Keep it
human

We care about the craft, and the people behind it. No drama, no ego. Just good humans doing great work, together. We show up with intention, trust each other, and maintain high quality. Because the best work comes from teams that connect and don’t take themselves too seriously.

[ core value 03 ]

Impact with
heart

Impact happens when the work actually shifts something. Not noise or vanity, but ideas that change minds, grow brands, and improve the world around us. We focus on outcomes that matter, learn fast, refine, and go again. If it does not create real change, it’s just empty pixels. We are here to make it count.

[ core value 04 ]

Everything
we got

If we say yes, we bring it all: brain, heart and pixels. That’s how great work happens. That’s how we keep the bar high and the vibe light.

[ What we believe ]

All in or
nothing.

We don’t do halfway. We’re here to move people with ideas that hit, and work that sticks. We show up with heart, push for better and never hold back.

Because if it’s not all in, it’s nothing.

[ The work ]

We design
brands
people feel

Digital products that move, sell and stick. Websites, platforms, stories.

[ We like shiny things too ]

Our work has been recognised by Awwwards, FWA and the Webby Awards. But what matters more? Results. Sales. Loyalty. Visitors who turn into fans, and stores that keep getting better.

ADCN	Silver lamp	1 X
Lovie	Silver	1 X
Awwwards	Agency of the Year	4 X	Nomination
Awwwards	Site of the Month	3 X	Nomination
Awwwards	Site of the Day	9 X
Awwwards	Developer Award	15 X
Awwwards	Mobile Excellence	14 X
CSS Design	Website of the Day	3 X
FWA	Site of the Day	5 X